Case Study — Consulting Success

From 14K Subscribers to $250K in Leads — in 90 Days.

How Content Leads Agency transformed a plateaued B2B YouTube channel into a measurable lead generation engine for a consulting business.

14K

Before

26K+

After

$250K

Leads Generated

Days

Before

14K subscribers · 615 videos · No strategy

After

26.2K subscribers · 1.3K videos · Full system running

The Client

Who Is Consulting Success?

Consulting Success, led by founder Michael Zipursky, helps established consultants scale from six to seven figures. They were early to YouTube — but after eight years on the platform, the channel was no longer matching the sophistication of their business.

Their Goal

Not vanity growth.

They wanted consistent, strategy-led content that attracted serious consultants ready to invest — not just views and subscribers.

The Problem

Stuck after 8 years.

Hundreds of uploads. A respected brand. But new content wasn't converting and there was no system connecting YouTube to their pipeline.

The Transformation

Before & After.

The numbers tell the story. From a stagnant channel averaging 100–200 views per upload to a fully systematized lead engine — here's the visual proof.

Before Working With Us

Consulting Success YouTube channel before — 14K subscribers

14K subscribers · 615 videos · No clear strategy

After Working With Us

Consulting Success YouTube channel after — 26.2K subscribers

26.2K subscribers · 1.3K videos · Full content engine running

Before

New uploads stuck at 100–200 views
No clear content strategy or through-line
Generic Canva thumbnails with no testing
Topics chosen ad hoc — no system
No tracking — zero visibility on leads from video
YouTube completely disconnected from pipeline

After

Channel grew from 14K to 26K+ subscribers
Weekly content engine running on autopilot
ICP-targeted content driving qualified leads
UTM tracking tied to CRM — every lead attributed
Each video repurposed across podcast, newsletter & social
$250K in leads generated in 90 days

Our Work

What Content Leads Built.

We didn't just improve their content. We installed a complete weekly production system designed around their ICP and sales process.

Weekly Content Engine

Full production workflow — weekly topics, search plus recommendation strategy, backup titles, thumbnail concepts and packaging aimed at established consultants.

Structured Scripts & Frameworks

Intros, mid-roll CTAs and outros built from proven templates so every video opens strong, delivers value and points to a clear next step.

Editing & Thumbnail Style Guide

A consistent visual identity and pacing so viewers instantly recognize a Consulting Success video anywhere in their feed.

Lead Attribution & UTM Tracking

Each key video received its own UTM-tagged link into their CRM. A central sheet now shows exactly which videos generate opt-ins and sales.

Repurposing Pipeline

Every video delivered a clean audio export for their podcast and a full transcript for newsletters, articles and social — one recording, multiple channels.

Batch Recording System

Built around Michael's schedule — a few focused recording days give weeks of content with zero extra decisions from his side.

The Strategy

A Two-Phase Approach.

We didn't try to do everything at once. The strategy was sequenced deliberately — reactivate first, then target.

Phase One

Reactivate the Channel

We led with broad, high-intent content to wake up the algorithm and reconnect with the consulting niche. A flagship example: "How to Start a Consulting Business in 2024" — which became the most successful modern video on the channel and still performs as an evergreen asset months later.

Phase Two

ICP-Targeted Content

Once momentum returned, we shifted toward deeper topics aimed at established six and seven-figure consultants. Pricing strategy. Scaling problems. Client acquisition systems. These videos pulled fewer views — but drove far more qualified leads and pipeline.

Notable Wins

The Moments That Mattered.

→

Transformed an eight-year-old, plateaued channel into a modern strategy-led asset that continues to grow month over month

→

Generated $250K in leads within the first 90 days of implementing the new content system

→

Created a flagship evergreen video that still ranks and pulls in ideal consulting prospects months after publishing

→

Built a repeatable batch recording workflow so the founder only needs a handful of focused content days per year

→

Connected YouTube to podcast, social and CRM so the team can see the real business impact of every single video

From 14K Subscribers to $250K in Leads — in 90 Days.

Who Is Consulting Success?

Before & After.

Numbers That Actually Matter.

What Content Leads Built.

A Two-Phase Approach.

The Moments That Mattered.

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